250 STATE PROFILES · Official benchmarks + planning scenariosCoverage and limitations →
Startup Costs / 250 reference profiles

Understand the business.
Then choose the place.

Defined business formats. Every U.S. state. Explore the costs, paid team and sales assumptions behind an operating plan.

Choose a business and a place

Open your state profile.

5Business formats
50States with source benchmarks
250Connected state profiles

Start with the kind of business.

Choose a format, then compare the same operating assumptions across states.

01 / Food & drink

Restaurant

A leased neighborhood restaurant with a focused menu, counter ordering and a fully paid kitchen and service team.

50 state profiles

Test the relationship between guest volume, menu contribution and a staffed location.

Choose a state →
02 / Food & drink

Coffee Shop

A compact leased coffee shop selling espresso drinks, brewed coffee and a limited bought-in food selection.

50 state profiles

Test order throughput, average ticket and paid counter coverage before choosing a lease.

Choose a state →
03 / Home & garden services

Cleaning Business

A small commercial cleaning operator serving recurring local accounts with two paid cleaners and part-time paid supervision.

50 state profiles

Connect recurring account fees to service hours, a paid roster and the delay between invoicing and collection.

Choose a state →
04 / Beauty & personal care

Hair Salon

A leased neighborhood salon providing cutting, styling and a limited color menu through three paid stylists.

50 state profiles

Connect the appointment book, service mix and stylist time to a fully paid salon budget.

Choose a state →
05 / Automotive & mobility

Auto Detailing Business

A leased detailing studio providing a defined interior-and-exterior package through two paid technicians.

50 state profiles

Test package pricing, labor time, water handling and a realistic flow of completed jobs.

Choose a state →

Or start with a place.

Every state contains the available business formats. All profiles use the same source periods and disclose what still needs local validation.

A useful starting point needs visible assumptions.

01 / Observe

Begin with the source.

State population estimates and occupational wage benchmarks carry their dates, definitions and source rows.

Inspect the source library →
02 / Calculate

Test a defined format.

Price, demand, paid hours and setup allowances remain explicit. The calculator shows their effect on the business.

Follow the calculations →
03 / Verify locally

Turn the scenario into a plan.

Address-level quotes, demand observations and approvals are the next evidence to collect.

Read the planning guides →
The current profiles are populated with state benchmarks and worked planning scenarios. They are not completed local feasibility studies. The earlier three city research cases remain available with their own evidence limitations.
Financial information disclaimer

Published research and calculations support business planning and education. They are not personalized financial, investment, tax or legal advice, and they do not guarantee costs, revenue, profit or financing. Estimates depend on the stated format, location, source periods and assumptions. Check the requirements and commitments that apply to your circumstances.